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PROJECT 01 / 05

BRAND IDENTITY · PACKAGING · ADVERTISING

FERAL

Purple and strawberry FERAL energy drink cans emerging through smoke.

ENERGY DRINK

IDENTITY / PACKAGING / CAMPAIGN

01 / THE IDEA

FUEL YOUR FIRE
WITH EVERY SIP

IGNITE YOUR ENERGY,
LEAVING DOUBT IN THE SMOKE

02 / BRAND IDENTITY

THE BRAND
MARK.

FERAL Energy Drink wordmark in black on a light smoky background.
FERAL Energy Drink wordmark in white on a dark smoky background.

03 / PACKAGING

FLAVOR
SYSTEM.

FERAL Elderberry can design with a purple wolf illustration.
01 — ELDERBERRY
FERAL Strawberry can design with a red wolf illustration.
02 — STRAWBERRY
FERAL flavor poster showing the Elderberry and Strawberry cans.

04 / CAMPAIGN

ADVERTISING
APPLICATIONS.

A person holding a FERAL Elderberry energy drink can.
Smoke-led FERAL campaign image with a hookah silhouette.
FERAL energy drink campaign advertisement displayed in a metro station.

05 / SOCIAL & OUTDOOR

CAMPAIGN
APPLICATIONS.

FERAL social campaign mockup featuring a portrait with a can.
FERAL social campaign mockup featuring a car and smoke.
Outdoor FERAL advertising mockup on a city sidewalk.
FERAL product poster displayed in a public interior.
FERAL Energy Drink closing brand mark.

FERAL — BRAND IDENTITY / PACKAGING / ADVERTISING

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